Artificial Intelligence (AI) and Machine Learning (ML) have become prominent buzzwords in the realm of Information Technology (IT). These cutting-edge technologies play a pivotal role in enabling companies across various sectors to streamline intricate processes and operate more efficiently by extracting valuable insights from data, thereby facilitating informed decision-making.
In the ever-evolving landscape of technology, the applications of machine learning span from rudimentary to sophisticated levels. ML demonstrates remarkable prowess in facilitating cognition among computers, software, devices, and the data they ingest. Numerous applications powered by ML have seamlessly integrated into our daily lives, often without us realizing their underlying technology. This blog explores the top 3 machine learning applications in 2024.
Table of Contents
Videos Surveillance
Imagine a scenario where an individual is tasked with monitoring a multitude of cameras, ranging from 20 to 30 at any given time. Undoubtedly, such a task can be tedious, with inevitable lapses in attention. In such situations, Machine Learning (ML) applications prove to be invaluable. AI-powered video surveillance systems play a crucial role in preemptively detecting potential criminal activities. These systems are adept at identifying anomalies, such as unattended objects remaining stationary for extended periods or instances of drivers nodding off. Upon detecting such anomalies, the system promptly generates alerts for human operators, mitigating potential mishaps. These reported activities contribute to the refinement and enhancement of surveillance services, thanks to the optimal performance of Machine Learning.
Social Media Platform
The integration of Machine Learning extends beyond surveillance systems and finds application in social media platforms. Notably, it aids in personalizing news feeds and refining ad targeting strategies. The following examples elucidate this concept:
- “People You May Know”: This feature operates on the principle of comprehending user interactions and preferences. Platforms like Facebook continuously analyze users’ profile visits, interests, and group engagements. Leveraging this learning, Facebook offers friend suggestions to users, thereby expanding their social circles.
- Face Recognition: Whether uploading images or tagging friends, Facebook’s algorithms swiftly recognize familiar faces. By identifying distinct facial features and patterns, Facebook suggests tags by matching them with individuals in the user’s friend list.
- Similar Pins: Central to Machine Learning is Computer Vision, a technique employed to extract meaningful insights from images and videos. Pinterest utilizes this technology to curate similar pins based on users’ queries and preferences.
- Spam and Malware Detection: Gmail employs ML algorithms to categorize emails into primary, social, or spam folders. By leveraging content filters, rule-based filters, and permission filters, Gmail effectively filters out spam emails. Moreover, ML algorithms such as multi-layer perceptrons, Naïve Bayes classifiers, and decision trees are instrumental in detecting malware, thus safeguarding users’ inboxes from potential threats.
Online Fraud Detection
Additionally, ML plays a crucial role in bolstering the security of online transactions, particularly in combating fraudulent activities. Utilizing Feed Forward Neural Networks, financial institutions can swiftly identify and mitigate fraudulent transactions. By generating unique hash values for each legitimate transaction and detecting deviations indicative of fraudulent behaviour, ML ensures the reliability and security of online transactions.
Final Thoughts
As the digital landscape advances and novel concepts gain traction, the aforementioned examples of machine learning applications are becoming increasingly prevalent. This trend signifies a significant advancement within the realm of AI, greatly simplifying our daily routines. Evidently, a growing number of organizations are embracing ML, investing substantial resources to streamline mundane operations and enhance efficiency. With an extensive array of applications, machine learning undeniably demonstrates its versatility, delivering tangible benefits to numerous companies. It is fair to assert that ML stands as one of the most pervasive and embraced technologies in the contemporary era of technology.
